Whatever you're building needs to be oriented towards
helping someone be better at what they do.
Nobody's work embodies this quote more in my own life than Jason Zook. Over the last 2 years, one of the ways I invested in my OWN future and helped build my offramp from corporate life to running my own business was to invest in This guy's future, literally - Today I'm going to introduce you to Jason (and his wife, Caroline), and we'll discuss why he is selling his future, and how it could benefit You as well.
Today on SunCast, you'll meet my friend and mentor, Jason Zook. In the online marketing and product space, Jason may be one of the most creative people I've met.
He made over $1Million wearing t-shirts for others.
He sold his last name...3 times!
He even got his first book sponsored by more than a dozen companies before he ever wrote the first word...or even knew what the book would be about. No kidding.
In this episode, we discuss:
- Why I count buying Jason's future as the best investment I have made in the last 3 years
- Jason’s advice for someone starting out on their entrepreneurial journey
- Creating products that solve your own problems, and turning them into profit
- And what crazy thing he’s up to next.
Jason has become my online guru - and the community he has curated is essentially my online family/tribe now.
The ethos of Jason's life can be summed up in the URL for his personal blog:
I am taking a slight departure from normal today because I know there are a bunch of you who'll benefit from hearing what Jason is up to. I've heard you, you're independent, or want to be independent, building your own consulting business, or maybe software that would scratch an itch in the solar industry. With the recent Latam Founders Series, we really started looking at the underlying mindset, habits and processes of those who have founded successful solar companies. I believe that there's a lot you can learn from those who've gone before you, and as they say, Success Leaves Clues.
With BuyOurFuture, Jason, and his new wife Caroline, offer is so much more than just the products or services they've created to date.
But, here are a few of the things that I have found valuable about being a part of this amazing online community.
Courses I have used or find valuable:
How to get Sponsorships for anything - this is how I discovered Jason, and it's also partly how I have been able to keep SunCast going.
Podcast like a boss
Caroline's Better Branding course
And The Profit & Action Guides
And, there's some of the Stuff I'm getting prepped to use:
Online Course prep - Teachery (host courses), Ofcoursebooks (course materials/guides), EasyCourse (how to make an online course) - are you seeing a theme here? ;-)
They are all part of the content available to the community who buys their future, but it doesn't stop with what they've made. As the title implies, you are literally buying Access to EVERY product they will ever make, for the rest of their lives! Crazy, right?
But honestly, the part that has really captivated me and proven to be way more valuable than the actual products purchased is access to the rest of those who also bought Jason's future, via a private Slack group:
I had never used Slack before joining this community.
Now I insist that all my companies and any I invest in use it.
It's a growing tribe of do-ers and gurus in their own industry. It's been at times my (and others) group support - kind of my go-to for technical, internet marketing, etc. Literally the last membership I feel I'll ever need to buy, period.
One of the things that amazes me in the [slack] community is how much velocity there is!
Honestly it feels like I am constantly seeing ideas born and executed upon in days if not hours, and many times fostering collaboration among the group members to build products together, contract each other's services and support one another on the journey. And unlike many similar groups I'm a member of, mostly on Facebook, Jason is as active as just about anyone in the group. He is constantly giving of his time, ideas, resources and connection to help those who have joined his tribe.
I encourage you to check it out and see for yourself whether the BuyOurFuture community could be useful for you. If it is, I'll see you on the inside!
Resources from today's show:
Jason's Article "The $64 MBA"
Jason's article all about his 30-day social media detox
Jason's ActionArmy newsletter & website
The Atlantis Gene - A.G. Riddle
Eating Animals - Jonathan Safran Foer
Essentialism - Greg McKeown
About the Author:
Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy. He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.
Nico can be reached on Linked In https://www.linkedin.com/in/nickalus or by email email@example.com