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I’ve been truly impressed watching this young titan of industry as he scaled his fledgling Marketing firm, and then sold it to Beckerman, joining Antenna Group to become the largest cleantech-focused PR & Marketing agency in N. America. As you might have suspected, I try to get Jake to open up about how all that came about, and his story doesn’t disappoint. Like me you’ll probably enjoy learning just how close the agency came to closing, only to rise to new heights, an exercise that persists to this day.

Jake has been a starter, an influencer, a leader, and a true industry advocate for more than a decade, belying his youth and making him one of the most connected people in cleantech, let alone solar. If you’ve been longing for more founder stories, especially from the young ones in our business, then stay tuned!

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IF you have stuck Commercial Solar projects, you really should consider how they can help:

Energetic Insurance and Extensible Energy

Books Mentioned


Connect with Jake on LinkedIn

Check out the Antenna Group Website

Jake and his team had a string of industry firsts, like this Marketing Outlook

Examples of some of the thought leadership that Jake has penned: Antenna Group Blog

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus