Welcome to another episode of SunCast, Solar Warrior!

Today's conversation is with another power hitter whose built a sustainable and growing business out of what she loves to do.

Lisa Ann Pinkerton and I have many things in common, but chief among them is a love to share cleantech stories with the world, but we go about it in slightly different ways. So I was intrigued to better understand how and why she’s been able to build a loyal client base of rabid ‘fans’ of her work in the past 7 years. In an era when most clients turnover every 18 months, her company, Technica Communications, has managed to retain clients from as far back as 2012! After this interview, it was clear to me why: when you get a pro on your team, you don’t want to let them go!

In addition to being named a Women of Influence by the Silicon Valley Business Journal for 2017, Lisa Ann is founder and Chairwoman of Women In Cleantech & Sustainability, which will host the upcoming WCS Talks at the Google Campus on November 3rd.
WCS Talks is an annual TED-style event hosted by Google, including the first female-focused startup pitch competition for the cleantech and sustainable industry.

As a SunCast listener, you can get a special 25% discount on your WCS Talks ticket by using the code “SunCast” at checkout!

Lisa Ann started her career as a broadcast journalist for nearly a decade. Her work has been broadcast on National Public Radio, PBS Television, NBC and other US news outlets. It was a joy to finally get a full interview with her to discuss how she transitioned from a radio career to become a clean tech marketing maven. And it’s always great to share the mic with someone who’s got professional voice training! I explored Lisa Ann’s past to uncover some of the tricks of the trade she has ported over from her journalistic and radio career. I was especially surprised to learn one of the key hiring criteria she credits for her success! You’ll be glad you tuned in.


We want to thank Folsom Labs (makers of Helioscope) and our amazing sponsors and partners of SunCast. You can find more about them by visiting our sponsors page.

Today's episode is brought to you in collaboration with PV Magazine USA.

With its independent, technology-focused reporting, pv magazine concentrates on covering the latest solar PV news, topical technological trends, and worldwide market developments. This is an ongoing editorial cross-pollination, so If you're joining us as a new listener thanks to PV Mag, thank you for checking out SunCast.



Connect with Lisa on LinkedIn

Follow Technica Communications on Twitter

Learn more about Women in Cleantech & Sustainability here

Top Ten Twitter Tips for an Optimized Solar Power International 

4 Steps to Following up After Solar Power International

Join the Tribe? Check out Episode 86, in which I explain how YOU can become an Energy Tribe member and support the growth and stability of SunCast moving forward! www.mysuncast.com/member to join today!

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus