Welcome to Episode 104 of SunCast!
Today, my guest is marketing maven Glenna Wiseman of Identity3, where she delivers vibrant marketing and has fueled growth in start-ups to divisions of Fortune 500 organizations.
Glenna believes in the power of story and the rising tide of the long tail of local solar installers.
Glenna has been an executive marketing professional in the solar industry since 2007. Her expertise includes work with companies along the solar supply chain from manufacturers to installers, financing entities to solar O&M providers and across continents to international firms making a U.S. market entry. She has fueled growth in start-ups to divisions of Fortune 500 organizations.
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About the Host of SunCast:
Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy. He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.
Nico can be reached on Linked In https://www.linkedin.com/in/nickalus