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Welcome to Episode 99 of SunCast!

Today I'm bringing back one of my favorite SunCast past guests, Mr. Paul Grana of Folsom Labs as we help you discover the value of using Webinars in your sales and marketing process.

Paul and the team over at Folsom Labs have leveraged webinars instead of an outbound sales team, and when I first interviewed Paul back in Episode 77 I promised to bring him back on to dig in further. 

Stay tuned to learn 

  • The math behind Helioscope's no-salesperson organization 
  • The Myth of 1:1 sales effectiveness, and how a group setting works better 
  • The two types of webinars Paul uses and where they fit in the sales cycle 
  • The nuances of how Paul structures the webinar - from length and cadence to what days and times work best 

Links & Resources:

Check out Helioscope's site

Find Paul Grana on LinkedIn & Twitter

Join the Tribe? Check out Episode 86, in which I explain how YOU can become an Energy Tribe member and support the growth and stability of SunCast moving forward! www.mysuncast.com/member to join today!

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus