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Welcome to Episode 98 of SunCast!

Today on SunCast, we're going to dig into the topic of Branding, what it is, how to measure it, when and why it's important - and I've invited a guest who is an expert on the topic, Fridrik Larsen.

Fridrik is an expert in branding and marketing strategies for the retail energy industry. He works with energy companies in the process of branding their companies and their products.

Tune in to learn: 

  • What is Branding? 
  • Why Fridrik got a PhD in Branding a commodity 
  • The 2 key aspects to consider - differentiation and segmentation 
  • How you can incorporate and measure a brand strategy to increase your bottom line 

Resources: 

Learn more about Larsen Energy Branding

Connect with Fridrik on Twitter & LinkedIn

Take a Trip to Iceland for Fridrik's Conference: Charge Energy Branding

Learn more about Energy Branding by reading Fridrik's book: Energy Branding, Harnessing Consumer Power.

Check out these conferences that Fridrik recommends: E SourceThe Energy Executive Forum

Join the Tribe? Check out Episode 86, in which I explain how YOU can become an Energy Tribe member and support the growth and stability of SunCast moving forward! www.mysuncast.com/member to join today!

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus