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Welcome to Tactical Tuesdays, a weekly short-form conversation with subject-matter experts to give you the edge in building your solar business and brand. 

This week, I want to highlight a clip from one of our somewhat recent episodes - consider this an In Case You Missed It episode. In Episode 59, Mike Grunow and I discussed an awful lot of excellent topics around the ins and outs of developing and even selling energy storage products. But it was his answer to one question in particular that set the stage for this Tactical Tuesday. Mike is the VP of Marketing for Vizn Energy, a Flow Battery manufacturer.  

I consider Mike one of my go-to experts when I need to really get a level-set on the value proposition of selling either a specific product or into a particular market, vertical, etc. His years at GE, Trina Solar, and numerous startups have honed his ability to craft the story and understand all the variables for bringing a technology to market. 

Mike is more than a marketing genius. He's completely consumed with and dedicated to the idea of moving our world towards a carbon-free grid. And I believe you are going to love hearing the passion in today's show. 

Tune-in today as we discuss:

  • Why is Lithium Ion the dominant technology, and will that continue? 

  • What is a flow battery, and how are these two different/similar? 

  • The 3 critical things to understand about batteries: Duty Cycle, Cooling Cycle, and Electrodegredation 

  • The difference between Power & Energy 

  • How batteries can actually help a customer take advantage of these so-called ancillary services 

Did you enjoy this snippet of my interview with Mike? If so, here's the full interview from Episode 59!  And you can check out the blog for even more links, resources and that funny "Happy Fun Ball" video Mike talks about.

Links & Resources:

Follow Mike and ViZn on TwitterFacebook, or LinkedIn

ViZn Energy -

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In

or by email