"Brand is a feeling."
Today we'll be spending time with a friend who's no stranger to the media and spotlight surrounding solar, and who has been a major voice advocating for the solar industry's maturity both as a resource and as a marketing community vying for people's attention in a crowded space. Tor Valenza, AKA, Solar Fred, is a strategy advisor and communications consultant for a number of well-known companies, and regularly shares his insights, thoughts and recommendations with us through social media and online publications. So I thought I'd have Tor come on SunCast to not only dig into his background, but to hear his take on how solar companies can learn from the best marketers in the world and what we should be doing to up our game.
In today's episode, Tor and I discuss:
- The making of Solar Fred
- What is branding, and how are solar companies getting it right
- What's holding many solar companies back
- The failures that have led to Tor's successes
- What you can learn from a giant solar panda in China
- A ton of book recommendations and other goodies related to marketing best practices
And, of course, If YOU have someone or something you think should be on Suncast, you can shoot me an email, a LinkedIn message, or even just pop over to the website and leave me a quick Voicemail, right from your smartphone! That website is www.mysuncast.com and email is firstname.lastname@example.org.
This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, please reach out to me directly for an invitation code to join the platform.
Check back next week, and I'll have a list of resources from our conversation posted here...