Creating the "Enernet", Brian Patterson of Emerge Alliance (Ep 070) - The evolution of microgrids and a global DC Power standard

I hope you enjoyed the last episode with James Pagonis, the Head of Product at PowerHub.

This week on SunCast, I am resurrecting a conversation I had with Brian Patterson, President of the Emerge Alliance, An open industry association developing standards leading to the rapid adoption of DC power distribution in commercial buildings.

I met Brian at SPI 2017 after asking around a bit about the microgrid they had built to power an entire section of this enormous tradeshow.  Brian gave me a clinic on the history of microgrids, and if you're at all interested in the evolution and indeed renaissance of DC-powered systems, stick around for today's discussion.

This poster was presented by Brian and Emerge Alliance at Solar Power Int'l 2017

Tune In Today As We Discuss Topics Such As:

  • Why Charles Kettering is actually the father of microgrids 
  • Early microgrids in rural America are a template for the modern era 
  • The work Emerge Alliance is doing to address energy access globally 
  • Creating the "Enernet" - aggregating personal and enterprise-level power networks until we have a "world network" 
  • The DC microgrid Emerge created to power an entire area of SPI 2017 

 

 

Links & Resources:

Emerge Alliance

Follow Brian on LinkedIn

Emerge Alliance on Youtube

Presentation by Brian Patterson on "The Enernet"

A great Ted Talk by Paul Savage, one of the Emerge Alliance founders

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

"Technology is Consistent, People Aren't." with James Pagonis of PowerHub (Ep 069)

80620f96-9ee2-4915-8a07-6e54203e5f96-large.jpeg

I hope you enjoyed my last episode with Farid Dibachi, the Cofounder & CEO of JLM Energy.

On today's episode, I sat down with James Pagonis, the Head of Product at PowerHub.

James is one of the early drivers behind the development and launch of PowerHub: a simple, cloud-based Asset Management solution designed to help renewable energy asset owners manage their projects.

Screen Shot 2018-02-08 at 4.02.39 PM.png

When I met James down in Chile last Fall, it became clear to me that he is a consummate biz dev professional, a really insightful, thoughtful and conscious questioner who seemed to always be focused on better understanding the needs of the other person in the conversation. That, for me, is the sign of a great salesman as well as a leader, so I asked James if we could do an interview about his thoughts on customer development.

Tune in Today as we Discuss Topics Such As:

  • How to hear through the customer's ask to discern the real need.
  • The very simple question that has helped propel PowerHub's product development team forward.
  • The similarities in product and project development.
  • The value of transparency in the development process.

 

I'll be at GTM's Mexico Solar Summit next week (Feb 13), and If you're gonna be there I'd love to meet you.


Links & Resources:

James on LinkedIn & Twitter

Check out PowerHub's Website

GTM's Mexico Solar Summit

Suncast Episode 65 with Etienne Lecompte, CEO Of PowerHub

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Thanks again for setting aside THIS time in your day. Enjoy this week’s episode of SunCast, with James Pagonis.

Rooftop energy storage ready for prime-time (Ep 068) Farid Dibachi, JLM Energy

Screen Shot 2018-02-06 at 6.39.47 PM.png

I hope you enjoyed my last episode with Chris Thompson, the Principal at Ipsum Power on the key differences between the solar and storage markets.

Today is another Tactical Tuesday episode! This one is with Farid Dibachi, the Cofounder & CEO of JLM Energy.

I became aware of JLM at last year's SPI where I was on a mission to better understand the innovation coming to market for C&I storage applications. 

If you're unfamiliar with JLM, I want you to teleport yourself back (if you were in the industry back then) to 2006. It was the very dawn of what we now know was the largest residential and Utility installation boom in history, but at the time, systems were designed & installed very differently than they are today. In that day, when I sold my first solar project (a 3.2kW grid-tie system using Mitsubishi 190's), all residential installations still utilized string inverters and the very notion of having an inverter on the rooftop, providing energy conversion at the panel level, seemed still a pipe dream.  Yet, in 2006, a small Petaluma-based company was founded that would challenge the string-inverter status quo, and change the landscape of how residential installations would be done in a matter of less than 5 years. 

I think that is where we are right now with storage, particularly for C&I, and especially after I met JLM. As you'll hear Farid discuss, the storage industry is still a very bespoke, high-skill industry that is anything but construction-ready. 

At least, it was.

That's why I give JLM and Farid my own personal innovation award for best in show at last year's Solar Power International. I think what they're up to could change the face of how storage is installed, and by whom.  

Tune in Today as we Discuss Topics Such As:

Phazr-installation.png
  • Disrupting the Solar + Storage Form Factor 
  • How JLM's software helps the construction tradesman install a complex product, simply
  • How the Phazr product is the first solar panel-level energy storage device at scale

 

Links & Resources:

JLM Energy

See more JLM Videos on Vimeo

Find Farid on LinkedIn

Email Farid Here

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Thanks again for setting aside THIS time in your day. Enjoy this week’s episode of SunCast, with Farid Dibachi.

Chris Thompson - The Sun is Setting on Gas Peaker Plants (Ep 067)

utility.jpg

I hope you enjoyed my last episode with Mark McLanahan where we discussed Asset Management + O&M.

Today on SunCast, we continue our Solar + Storage series with an industry executive who has spent quite a bit of time running power conditioning companies - names you've heard of like Xantrex, AE, First Solar and Eaton.

Chris Thompson has seen it all when it comes to power control systems being implemented in today's advanced energy architecture.
He's here today to talk about the good, the bad and the ugly.

xstorage-business-768x432.jpg

Tune in Today as we Discuss Topics Such As:

  • How Xantrex pivoted their power business post-Enron.
  • Key Differences between the solar and storage markets.
  • How companies can achieve what Chris has coined "Free Charging" with storage.
  • How solar will benefit from the electrification of the automobile industry.

We get deep, we even get a little nerdy, but I learned a lot about Chris and his work to bring storage and power electronics innovations to market and to scale.

Links & Resources:

Is the Sun Setting on Gas Peaker Plants? 10 Reasons Why Battery-based Energy Storage is Better Than A Peaker Plant

Another great article on the "end" of Natural Gas, by Danny Kennedy of CalCEF

Blockchain Is Reimagining the Rules of the Game in the Energy Sector

Books Mentioned:

The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business - Clayton Christensen

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Thanks again for setting aside THIS time in your day. Enjoy this week’s episode of SunCast, with Chris Thompson.

Best practices from the No.1 O&M Service Provider in N. America (Ep 066)

Maxgenservices.jpg

I hope you enjoyed my last episode with Etienne Lecompte where we discussed the use of software to maximize solar assets.

Thanks for joining me today for a new episode of Suncast Soundbytes where I aim to bring you brief morsels of sunlight to get you through the workweek

Mark McLanahan, CEO MaxGen Energy Services

Mark McLanahan, CEO MaxGen Energy Services

On today's episode of SunCast, we're going to continue the theme of Asset Management & O&M by hopping into my time machine and teleporting back to SPI 2017 again. I had the chance there to sit down with my friend Mark McLanahan, CEO of MaxGen Energy Services.

Tune in Today as we Discuss Topics Such As:

  • How Mark combined his personal passion with his work ethic & skills to help kick off the modern age of large-scale solar development.
  • How Mark turned around the Global Services team at SunEdison.
  • The evolution of MaxGen Energy Services to become the number 1 independent O&M service provider in N. America.
  • How AI and Machine Learning are being integrated into O&M

Links & Resources:

Follow Mark & MaxGen on LinkedIn & Twitter.

And, of course, learn more on MaxGen Here.

Read this interesting SolarBuilder article about how they've grown MaxGen Energy Services, to become the No.1 independent O&M service provider in North America / U.S., and the No. 2 O&M service provider globally (according to the GTM Research and SOLICHAMBA report, “Global Solar PV O&M 2017-2022; Markets, Services and Competitors.”)

Learn how Mark grew the ROC of SunEdison from <1GW to >6GW from 2012 to 2014

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Thanks again for setting aside THIS time in your day. Enjoy this week’s episode of SunCast, with Etienne Lecompte.

Using Software to Maximize Solar Assets (Ep 065) - Etienne Lecompte, CEO of PowerHub

ATN Etienne.jpg

I hope you enjoyed this week's Tactical Tuesday with Hongbing Fang of Longi Solar where we discussed the rise of PERC Mono Technology and also the re-emergence of Bifacial Modules.

On today's episode, I got to speak with Etienne Lecompte.

Etienne is a recognized leader in renewable energy, software development, and regulatory compliance. He founded PowerHub to make managing portfolios of assetS easy. PowerHub is redefining asset intelligence management for the renewable energy industry. Etienne has worked on over 8 GW of wind and solar projects globally.

Tune in Today as we Discuss Topics Such As:

  • How Etienne & PowerHub raised capital.
  • The opportunities and threats currently in the Asset Management space.

At the bottom of this post, you'll find some useful links and a 1 Min video where Etienne explains how and why they made the pivot that became PowerHub.

With PowerHub's permission, I'm republishing here one of their earliest blog posts that I think encapsulates the ethos of "why" for PowerHub, and which addresses

3 approaches you can adopt to avoid common asset management pitfalls.

Enjoy.


SOLAR COMPANIES ARE FAILING AT RISK MANAGEMENT. SEE WHY.

Things are changing. The renewable energy industry is at an interesting point. Regulations are getting more complex, portfolios growing, and technology continually evolving. Energy producers are making the jump from development and construction to operations and maintenance, and they're even beginning to think about mergers and acquisitions.

You should be thinking about maximizing your PV or turbine asset efficiency, and minimizing risk, and if you're not, you're setting yourself up for trouble, especially if you're working with a large portfolio. 

So now you're wondering what risks you're facing, and what opportunities are in front of you.  Well, here they are.

How can I find key project information?

Understanding what you own, and what its associated obligations are, is fundamental to good risk management.  Without fast access to accurate information, how can you work, and make decisions, efficiently?  How does management know what COD was on a given project so they can ensure warranty start times? Do they need to call a project manager dedicated to the project, or can they find this information in a centralized real-time repository?

How do I ensure my assets are compliant?

There are countless project milestones and covenants which require tracking and need to be assigned to project members. Compliance risk with lenders or government agencies is in jeopardy if these milestones are missed. How do you ensure that insurance certificates have been renewed annually or that debt coverage ratios are managed and reported to lenders at the appropriate time? Having these dates in calendars and Excel spreadsheets of team members in different offices and times zones makes systematic oversight difficult or impossible.

Here are 3 approaches our clients have adopted to help avoid these pitfalls

1. Front-end load contractual commitments and milestones

Before projects become operational, all commitments and milestones should be documented in a centralized and readily accessible location. Team members and managers need to be able to monitor these commitments to ensure they are completed, and completed on time. How does your organization ensure this is done? Too often, this is managed by a single person in isolation, when connecting to the broader team is a key success factor. Is this the most effective approach to protect your projects from the various risks and costs which would arise should an obligation not be met? Consider the cost of having your lawyer paper a simple technical default.

2. Manage issues in a predictable and repeatable manner

Having a standardized approach to tackle predictable issues saves times and ensures compliance. For instance, what are the tasks and subtasks that are required to manage a complaint from a neighbor, or an inquiry from a regulator? Mapping these out in advance will lead to a more systematic, repeatable, and, therefore, reliable process for ensuring team members know what steps should be taken to close out an issue. Be ready to answer the way regulators and stakeholders are expecting you to, and make sure you respond in this standardized approach all the time.

3. Have key information at your fingertips

Consider teasing out the key information needed frequently, and storing it centrally with broad access. Information, such as commercial operation dates, warranty end dates, project locations, landlord information, and lender report dates, are always in demand. Why not have them readily accessible, so that employees are not spending hours scrambling for this information when it’s required?

These are all opportunities to consider when transitioning projects from development to operation. Failure to do so could quickly lead to pain points and costs that could have been avoided. These are easy issues to manage for a small number of projects, but become costly and time-consuming quickly as portfolios grow both in size and complexity. A systematic approach to asset management could help you scale and reduce costs at the same time.


Check out this 1 minute clip of Etienne talking about his A-ha moment for PowerHub:

'While working as a consultant in the renewable energy sector, PowerHub co-founder and CEO Etienne Lecompte found teams had no consistent approach to project management. He knew there had to be a way to modernize the process beyond Excel spreadsheets. That's when he had his Aha Moment to start PowerHub.'


Links & Resources:

Follow Etienne on LinkedIn & Twitter.

And, of course, learn more on PowerHub here.

SolarPlaza interview with Etienne - his views on Latin America

PowerHub have some great content on their blog, such as: “How solar asset managers can learn from failure”

Books Mentioned:

Scaling Up - Verne Harnish

Blue Ocean Strategy - Renée Mauborgne, W. Chan Kim

Outliers - Malcolm Gladwell

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Thanks again for setting aside THIS time in your day. Enjoy this week’s episode of SunCast, with Etienne Lecompte.

Tactical Tuesday: PERC & Bifacial solar modules (Ep 064), Detailed explanation of PERC Solar Cells & the Bifacial Modules revival

Screen Shot 2018-01-23 at 5.40.21 PM.png

I hope you enjoyed last week's episode with Suvi Sharma of Solaria where we discussed their newest innovation of Architectural PV Glass!

On today's episode, I got to speak with Hongbin Fang. 

Hongbin is the Director of Product Marketing at LONGi Solar, a leading dedicated monocrystalline solar cell and module manufacturer.

With the resurgence of Bifacial Modules & the rapid rise of the PERC cell technology, I thought it would be good to bring in an expert on the subject to help us understand the technical bits and why it matters to the industry.

Tune in Today as we Discuss:

  • The rise of PERC Mono solar cell technology - what is it, and why should we care?
  • The re-emergence of bifacial modules - what's new, and how does it help developers deliver more kWh?

For those of you that like to read and research even more, the following are the sites and insights I collected preparing for this episode. Enjoy.

Let’s first have a look at PERC (Passivated Emitter Rear Cell) Technology & trends:

In case you're the visual type - here's a decent snippet from SolarWorld's white paper showing the basic difference between normal PERC and bifacial cells.

In case you're the visual type - here's a decent snippet from SolarWorld's white paper showing the basic difference between normal PERC and bifacial cells.

As far back as 2014 GTM was touting the PERC tech as "gaining ground…but price premiums [still] steep."

And in 2015, Sinovoltaics touted that PERC will become the dominant technology!

This article is perfectly geeky and even goes into how PERC cells catch different types of wavelengths. If you really want down the rabbit hole, look no further.

In particular, I learned:

There are three main reasons why the dielectric passivation layer contributes to the increase of efficiency:

  1. The extra dielectric passivation layer reduces electron recombination: Electron recombination is the tendency of electrons to recombine and basically block the electrons from freely flowing through the solar cell, which means it can’t reach its potential efficiency.Electrons generated near the back of the solar cell are now free to move up to the emitter and contribute to more electrical current.
  2. The dielectric layer reflects the light that passes through the solar cell without generating any electrons. By reflecting this light, the photons are given more opportunity to generate electrical current.
  3. The extra dielectric passivation layer increases the solar cell’s ability to capture light: Silicon wafers stop absorbing wavelengths above 1180 nm. In normal solar cells, such wavelengths are easily absorbed by the backside metallization and turned into heat. The extra dielectric passivation layer reflects wavelengths above 1180 nm out of the solar cell, that would normally create heat.
    As you know, heat reduces the solar cell’s conversion efficiency. The dielectric passivation layer reflects wavelengths above 1180 nm out of the solar cell, and helps the solar cell to work more efficiently by maintaining cooler temperatures.


And, that last point was altogether new information to me!


Next we can look at Bifacial Module trends, science and adoption

World’s largest Bifacial Solar Power Project Installed in China’s Qingha....png

This project in China claims to be the largest deployment of Bifacial, at 71MW

SolarWorld actually created something more-or-less worthwhile, this whitepaper on maximizing energy yield from bifacial modules. I particularly liked the easy-to-understand comparison of standard PERC & Bifacial Solar Cells (that first image I used above).

Trina Solar solar is well-known for their extensive testing & thought leadership supporting innovation in solar modules. Here, we have a takeaway from their real-world tests at their factory testing field that include normal installs as well as bifacial modules "on tracker"

The tests measured the bifacial module power output and energy gain with and without a mechanical tracker on three different fields: grass, sand and a white-painted surface.

Using monofacial modules as a baseline the test found that:

  • On grass:  5.2 percent energy gain.
  • On grass with a tracker:  10.57 percent energy gain.
  • On sand:  10.79 percent energy gain.
  • On sand with a tracker:  24.42 percent energy gain.
  • On white-painted surface:  21.9 percent energy gain.
  • On white-painted surface with a tracker:  33.2 percent energy gain.
Fraunhofer_ISE-2934_Bifacial_PV_module-lpr_750_500_80_s.jpg

As the results show, bifacial modules outperform standard panels in every category, while trackers add even greater energy gains. Further, when combined with a tracker and placed on a white-painted surface, bifacial modules outperform the standard monofacial panels by more than a third!!!

Here's to hoping that's data you can take to the bank!


Links & Resources:

Follow Hongbin on LinkedIn

You can also find the US GM, Archie Flores on LinkedIn

And, of course, learn more on their website - LONGi Solar

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Thanks again for setting aside THIS time in your day. Enjoy this week’s episode of SunCast, with Hongbin Fang.

Suvi Sharma & Solaria are an innovation machine, $200M raised and counting (Ep 063)

sjm-l-svchat-10xx-5.jpg

I hope you enjoyed last week's episode with Oleg pushing the envelope on commercial finance.

Today's episode is going to plumb the depths of the entrepreneurial journey with a CEO of a US-based solar module manufacturer who's had his share of failure and success, and most certainly understands how to cross the chasm.

I had the incredible pleasure of sitting down with Suvi Sharma, CEO of Solaria Corporation.

Suvi joined Solaria in 2003 and recruited a world-class management team, developed partnerships with industry-leading solar companies and raised $200 million from strategic financial investors. He just raised another $23 Million for Solaria's latest innovation.

Tune in Today as we Discuss:

  • Solaria's Newest Innovation: Architectural PV Glass
  • How Suvi gave his job to Dan Shugar, then took it back after they spun Nextracker out of Solaria.
Solaria's Newest Innovation: Architectural PV Glass

Solaria's Newest Innovation: Architectural PV Glass

Links & Resources:

Follow Suvi on LinkedIn

Peter Thiel's book, Zero to One, Ch. 13 "Seeing Green":

Solaria's High-Efficiency Panel Targeting the Resi Market:

http://solarbuildermag.com/pv-modules/comforts-home-pv-module-market-adjusting-better-meet-needs-residential-customer/

Recent credibility for the Solaria XT high-efficiency module:

https://www.altenergymag.com/news/2017/12/08/-solaria-powerxt-high-efficiency-modules-added-to-mosaic%E2%80%99s-solar-financing-platform/27578/

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Thanks again for setting aside THIS time in your day. Enjoy this week’s episode of SunCast, with Suvi Sharma.

Braggawatt (Ep062)

Screen Shot 2018-01-12 at 1.23.10 PM.png

Welcome to Episode 62 of SunCast!

In today's episode of SunCast, I speak to Oleg Popovsky of Braggawatt Solar. We talk about a project they announced that week at SPI. On the surface, it would appear a rather innocuous, perhaps insignificant achievement, but I think Oleg does a great job explaining exactly why this announcement had my ears perked.

If you've been curious to look under the hood a wee bit to see what this SunEdison spinoff is up to, this episode is for you. It's a great example of taking intrapreneurship to its ultimate destination, spinning out your idea & turning it into a standalone business.

Oleg ran global biz dev for SunEdison in its heyday, and had an inside view at the good, bad and ugly of commercial solar finance, so he and his team are the kind of folks you want to lend your ear to.

Tune in Today as we Discuss:

  • The announcement of a very interesting achievement for C&I Solar.
  • How Oleg ran with an idea to create a standalone business.
  • How Big Data is paving the way for the Solar Industry.

Links & Resources:

Follow Oleg and Braggawatt on TwitterFacebook, or LinkedIn

Braggawatt Energy

Here's a video of Oleg discussing their platform:

Here's a great article that highlights Braggawatt, as well as Wunder Capital and SolRates:

http://solarbuildermag.com/financing/commercial-solar-financing/

For an interesting read, here’s Antenna Group’s latest blog post:

http://www.antennagroup.com/blog/cleantech-trends-2018/

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Thanks again for setting aside THIS time in your day. Enjoy this week’s episode of SunCast, with Oleg Popovsky.

Oh, the Places You'll Go! (Ep061)

Happy New Year. I've got some exciting episodes and community planning coming, but in the meantime, I hope you enjoy this timeless story.

~

Oh, the Places You'll Go! 

~

Congratulations!
Today is your day.
You’re off to Great Places!
You’re off and away!

You have brains in your head.
You have feet in your shoes.
You can steer yourself any direction you choose.
You’re on your own. And you know what you know. And YOU are the guy who’ll decide where to go.

You’ll look up and down streets. Look’em over with care. About some you will say, “I don’t choose to go there.” With your head full of brains and your shoes full of feet, you’re too smart to go down a not-so-good street.

And you may not find any you’ll want to go down. In that case, of course, you’ll head straight out of town. It’s opener there in the wide open air.

Out there things can happen and frequently do to people as brainy and footsy as you.

And when things start to happen, don’t worry. Don’t stew. Just go right along. You’ll start happening too.

Oh! The Places You’ll Go!

You’ll be on your way up!
You’ll be seeing great sights!
You’ll join the high fliers who soar to high heights.

You won’t lag behind, because you’ll have the speed. You’ll pass the whole gang and you’ll soon take the lead. Wherever you fly, you’ll be best of the best. Wherever you go, you will top all the rest.

Except when you don’t.
Because, sometimes, you won’t.

You’ll get mixed up, of course, as you already know. You’ll get mixed up with many strange birds as you go. So be sure when you step. Step with care and great tact and remember that Life’s a Great Balancing Act. Just never forget to be dexterous and deft. And never mix up your right foot with your left.

And will you succeed?
Yes! You will, indeed!
(98 and ¾ percent guaranteed.)

Kid, you’ll move mountains!
So…be your name Buxbaum or Bixby or Bray or Mordecai Ale Van Allen O’Shea, you’re off to Great Places!
Today is your day!
Your mountain is waiting.
So…get on your way!

~

Solar Pioneer Series - Jigar Shah, Titan of Solar (Ep060)

Header Image Jigar Shah Episode version 2.JPG

Welcome to Episode 60 of SunCast!

In today's episode of SunCast, I speak to Jigar Shah, an icon in the solar industry. From founding SunEdison to leading the Carbon War Room as its first CEO, Jigar has been innovating on business models in the energy and infrastructure arenas for more than 2 decades.  

Currently, Jigar is the co-founder and President of specialty finance company, Generate Capital, investing in infrastructure assets in what they refer to as the world's critical resources, energy, water, agriculture and basic materials

Tune-in today as we discuss:

  • How Jigar's early career and family life shaped the companies he's built
  • Why Jigar believes you can't build a business as a side-hustle
  • SunEdison's early days of financing, and how that influences his own investing ethos
  • What Jigars sees smart entrepreneurs doing to win

If you enjoy this week’s episode of SunCast, please SHARE it and Subscribe to the show and newsletter for more like this!

Links & Resources:

Follow Jigar and Generate Capital on TwitterFacebook, or LinkedIn

Generate Capital

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Solar+Storage Series: Mike Grunow of ViZn Energy & the when/where/why of Flow Batteries (Ep 059)

Mike Grunow uses the force, and some wit, to slay the naysayers in the battery world

Mike Grunow uses the force, and some wit, to slay the naysayers in the battery world

 

In energy storage today, it often seems there are the Lithium-ion (aka mainstream) guys and, well, everybody else.  Battery technology and chemistry has evolved a LOT over the last decade, but what we still hear in the media is the Gigafactory, the latest iPhoneX or Pixel 2 battery life numbers, and eventual repurposing of electric car batteries (still mostly Li-Ion) to provide backup power for Residential needs.  For those in our industry, renewable energy that is, who are dealing in non-Lithium chemistries, it can often be a battle of wits just to get beyond the "why not Lithium" conversation to engage in a deeper dialogue around the various technologies available, and salient benefits for specific applications.

While it can be argued that energy storage is well past the "tipping point", according to experts at last week's GridWise Alliance GridCONNEXT conference, it is not yet clear who is winning the race to provide storage to back up our national and global conversion to renewable (largely intermittent) power.  If you're still yet a virgin to the topic, Barry Ritzholtz provides a good overview of what he calls "The Future of Battery Technology", in a 5-part series he released on his blog earlier this year.  Towards the end of the infographic is a blurb on Vanadium-Flow, generally introducing the topic of flow batteries - today you'll hear much more on an alternative type of flow chemistry, but we'll save that for the episode.

 

Credit: Barry Ritzholtz - click for the full Infographic

Credit: Barry Ritzholtz - click for the full Infographic

 

Credit: Rocky Mountain Institute

Another excellent resource, as usual, is the Rocky Mountain Institute, which in 2015 published a white paper on The Economics of Battery Energy Storage that at 41 pages is a rather digestable introduction to what today's podcast guest spends most of his time thinking about - namely, "How multi-use, customer-sited batteries deliver the most services and value to customers and the Grid."  We actually discuss some of the topics of the paper in today's conversation, in particular, there is a reference to the Wheel of Revenues you see here.  It is interesting to consider not just what types of battery storage are needed, but where each is best serving the overall goals of our energy transformation and grid infrastructure.

In this, Episode 59 of SunCast, we are going to explore a bit deeper the shift in energy storage, through the lens of an underdog - someone Not directly tied to the assumed success of Lithium-ion batteries.

Today on SunCast, I get to interview one of the guys who's had a massive impact on my own personal career, Mike Grunow, the VP of Marketing at Vizn Energy Systems.  But he and I have known each other now for almost a decade. He was my boss at Trina, but he's been a mentor and friend since way back when he was in GE, and today, we really dig in and hear Mike's perspective on the storage landscape.

Mike is one of the smartest sales & marketing professionals I know in the industry.

Tune-in today as we discuss:

  • How to spec out a good MRD - Market Requirements Document
  • The biggest misconception about Li-ion batteries
  • Limitations of both from duty & cooling cycles to electron degradation
  • The difference between Power & Energy, and why it's not always clear for many developers new to storage

I consider Mike one of my go-to experts when I need to really get a level-set on the value proposition of selling either a specific product or into a particular market, vertical, etc. His years at GE, Trina Solar and numerous startups have honed his ability to craft the story and understand all the variables for product introduction.  And after all, just about any deal is the art of product introduction. But Mike is more than a marketing genius. He's completely consumed with and dedicated to the idea of moving our world towards a carbon-free grid. And I believe you are going to love hearing the passion in today's show.

And, as promised, Mike also made reference to one of my favorite SNL skits of all-time - Happy Fun Ball - as a way to remind us that what you see in a proposal for storage may not be precisely what it appears to be on the surface, so be sure to check the fine print!

(You may want to jump ahead to the 0:40 second mark where the "commercial" starts - and sorry for the additional Adam Sandler bit afterward, but I couldn't cut it out.)

If you enjoy this week’s episode of SunCast, please SHARE it and Subscribe to the show and newsletter for more like this!

Links & Resources:

Follow Mike and ViZn on TwitterFacebook, or LinkedIn

ViZn Energy - https://www.viznenergy.com/

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets.  The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Solar Finance Series: Funding Commercial Solar with Bryan Birsic of Wunder Capital (Ep 058)

1470692849_JFB_WunderCapital2 (1).jpg

Welcome to Episode 58 of SunCast!

Today on SunCast, we are digging into the inner workings of a company (Wunder Capital) many of you have probably begun to work with, and who has clearly done a great job of gaining traction since it's founding back in 2013.  For you entrepreneurs out there, I ask Bryan a ton of questions specifically about the who/what/how/when/why of starting and growing his business. Bryan Birsic and his co-founders have grown Wunder Capital to be one of the fastest-growing and useful platforms for funding commercial solar projects in the US right now.

Tune in today as we discuss:

  • Founding Bain's Green Team
  • Why Wunder is different from other platforms like Mosaic
  • How Wunder is Funding Commercial Solar
  • And, what Bryan believes is the most Critical decision every Founder makes

If you have ever gotten stuck trying to figure out how to convert from residential to commercial projects with scale, or if you have had deals fall apart b/c the customer didn't want a cash deal and neither of you could bring financing to bear, stick around for today's episode, because I think you'll want to hear what Bryan and his team are up to!

If you enjoy this week’s episode of SunCast, please SHARE it and Subscribe to the show and newsletter for more like this!

Links & Resources:

Follow Bryan on TwitterFacebook, or LinkedIn

And older article about Bryan's days at Bain

Wunder's Mid-Year 2017 Report - as well as their 2017 Annual Report (Hot off the Press!) - THESE are both really interesting read, and well-done by Ilyas Frenkel, Wunder's Director of Growth.

The Wunder Capital Blog - more interesting reading by the Wunder team.

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets.  The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

The Shug Returns for Round 2 - Solar Pioneer Series (Ep 057)

"Venture firms love to hire CEOs who have steered their firms to successful exits and Shugar fits the bill. He is a solar success story.” - Eric Wesoff, Editor-in-chief, GTM

DanShugar_850x478_DanS_CEO.jpg

Today is the much-anticipated Part 2 of Episode 39 with Dan Shugar!

As mentioned in the Wesoff quote above, Dan Shugar is emblematic of solar success. As founder and CEO, Dan Shugar helped build NEXTracker into one of the fastest growing cleantech companies in the U.S. Dan was responsible for spinning NEXTracker out of Solaria Corp. where he also served as CEO, and then merging with FLEX almost 2 years ago. Nextracker has since become the largest tracker company in the world by volume shipped and shows no signs of slowing down.  If you listened to Episode 39, then you are more familiar with Dan's backstory and his fabled roles in building some of today's iconic and staple brands in the solar industry, like Powerlight and SunPower's Systems group (post-Powerlight acquisition).  It's true that "The Shug" has been involved in some of the most momentous growth and business building the solar industry has witnessed, and I wanted to know more about what has driven that success. Please be sure to listen to Episode 39! if you haven't already, as it will give you a good context and IS the first part of this interview.  In it, we go into detail about Dan's early career in PG&E, then helping form and grown Powerlight, as well as Dan's insights into growing sustainable and high-achieving organizations.  And we dabble a bit in his personal interests and gain insight into generally what makes him tick.  This follow-on episode is a continuation of the conversation, where I try to get back to some of my traditional SunCast questions.

Tune in today as we discuss:

  • The similar evolution of the Auto and Solar industries.
  • The Best Advice Dan has been given by his Mentors.
  • Advice to budding Entrepreneurs.
  • The book Dan has given away the most.
  • What's in Dan's crystal ball?

This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, Head over to www.mysuncast.com/SolRates and click on the Request an Invitation button.

If you enjoy this week’s episode of SunCast, I hope you'll share it and Subscribe to the show and newsletter for more like this!

Links & Resources:

Follow Dan on Twitter, Facebook, or LinkedIn

Email Nextracker's head of communications: Kristan Kirsh

Books Mentioned:

The Wilderness World of John Muir, John Muir / Edwin Way Teale (Editor)

And, what I'm reading this week:

Perennial Seller, Ryan Holiday

 

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets.  The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Dr. Travis Simpkins on the Future of Microgrids (Ep 056)

pearlharborhickamsolar.jpg

Welcome to Episode 56 of SunCast.

Today I talk to Dr. Travis Simpkins, based on a recommendation from one of our amazing listeners!

Travis is the founder and CEO of muGrid Analytics.

muGrid Analytics are the nerds of the renewable energy world. Analyzing potential or existing projects to help you make sound data driven decisions and get the most out of our renewable energy investments. Travis provides techno-economic analysis of renewable energy and energy storage projects to developers, utilities and component manufacturers using their proprietary Redcloud energy optimization platform.

Tune in today as we discuss:

  • Solar plus Storage
  • Microgrids
  • Travel Hacking
  • Mountain Climbing
  • What's Hot and What's Hype

This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, Head over to www.mysuncast.com/SolRates and click on the Request an Invitation button.

Thanks again for setting aside THIS time in your day.  Enjoy this week’s episode of SunCast, with Dr. Travis Simpkins

This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, Head over to www.mysuncast.com/SolRates and click on the Request an Invitation button.

If you like what you hear, or read, please SHARE it!

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets.  The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Does software help make Renewables more competitive? (Ep 055)

"Know what you own, and know why you own it." - Peter Lynch

Worried_man_BW.jpg

Welcome to Episode 55 of SunCast!

There's an aweful lot happening in new projects in the US and Latin America lately, despite the fluctuations of economy and the pending trade case!  Did you see the latest Argentina Renovar 2.0 bids were received last week?  The ministry received a total of 228 offers, more than 9.5GW in potential projects latest auction that it estimates will bring US$11bn in investment to the sector, in wind, solar, biomass, biogas, small-scale hydroelectric and landfill biogas projects. And with the Chile PMGD market heating up, and the latest Mexico Energy Auction set to be held in November, there are going to be a ton more projects going in the ground. And all those projects mean operating assets that have to be managed!

So today I thought I'd bring in an expert on Asset Management to better understand what exactly is happening once the plant is turned on an operating.  Many of us don't really have a glimpse into this side of the plant, as we're focused on the upfront sales, marketing, and installation aspect, but with over 300GW in global operational assets being managed, one asks, Who is handling all that data, contracts and compliance?  Tune in today as we discuss this and more with today's guest, Edmee Kelsey, founder, and CEO of 3Megawatt. 3MW is the industry leader today in solar asset management software, with >16GW of assets on their platform, so I sat down with Edmee to get a bit better insight into the topic. Hope you enjoy it!A quick reminder to check out the webinar series 5to50: The Secret Formula to Conversion, being hosted by SunCast, SolarLeadFactory & SolarEdge - This is webinar number 2 of 3, building on what we presented on Oct 13th all about Lead Generation.ou're interested in tips on how to prepare for massive growth in your solar business go to www.mysuncast.com/webinar to register for the upcoming webinar happening Friday,  November 3rd.

This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, Head over to www.mysuncast.com/SolRates and click on the Request an Invitation button.

Thanks again for setting aside THIS time in your day.  Enjoy this week’s episode of SunCast, with Edmee Kelsey.
 

Chad Medcroft on bringing Zep Solar to market (Ep 054)

success stories2.jpg

He did his first solar installation in 1996 in Rochester, NY, involved in some of the first grid-tie PV systems to be installed in the Northeast.  At that point in time, they were manufacturing their own rails out of extruded aluminum. Many of their solar thermal modules were brought back from the various trade fairs of the day. Trace Inverters were among the most common and popular, and they were among those installing the then-popular SolarX modules. Many of the projects were off-grid of course. So, these were days where the cost of going solar was more closely related to the alternative cost of stringing lines outfrom the closest Utility pole, which could often exceed $40-50K! 

Times had not changed much from the late 90's to the early-to-mid 2000's when Chad Medcroft found his way back to the solar installation scene.  Systems were a lot smaller then, as were the solar panels, primarily because of the cost of a solar system, which often exceeded $12 to $15/Watt.  Major vendors you'd recognize today like Unirac, Quickmount PV, or even SMA and SunPower, simply weren't present then, and many of the installers of the day manufactured their own equipment, hardware, racking, etc.  So Chad, from his very early days, has been involved in helping drive out the cost of the hardware and installation methods to increase efficiency in a solar project.  He just happened to get involved at a time when all this was about to drastically change, and the grid-tie boom was about to take shape.

Today on SunCast, we go deep about the ups and downs of this industry. Chad's been at the top & bottom of the food chain, successes & failures, and lots of lessons learned along the way. Some of you may know Chad Medcroft, as he was one of the key executive team members responsible for growing Zep from a niche California residential racking manufacturer to the largest market share in the US Residential market (and now beyond after it's acquisition by SolarCity).  We get into many details about that experience, and the PTSD of being acquired by a major industry player!  Tune in today as we discuss:

  • Ways Chad helped reduce the soft costs of solar installation
  • The hurdles to scaling resi & commercial solar companies
  • Benchmarks and resources for installation and engineering best practices
  • What it's like to watch your baby be absorbed into a larger organization
  • And some of Chad's Aha moments and advice for others on a similar path.
     

Chad cut his teeth in solar more than 20 years ago, and has done a lot of thinking about how the industry can improve and what he could have done, and can now do better to contribute even more. And I think you're gonna love this discussion.

You should also check out the webinar series being hosted by SunCast, SolarLeadFactory & SolarEdge - we had installment 1 of 3Last week all about Lead Generation, and it was a PACKED House with a ton of value delivered.  If you're interested in tips on how to prepare for massive growth in your solar business go to www.mysuncast.com/webinar to register for the next one happening on November 3rd.

This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, Head over to www.mysuncast.com/SolRates and click on the Request an Invitation button.

 

If you like what you hear, or read, please SHARE it!

 

About the Host of SunCast:

Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets.  The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.  He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.

Nico can be reached on Linked In https://www.linkedin.com/in/nickalus

or by email nico@mysuncast.com

Tactical Tuesday: NEC & UL Codes, things you should know with Mika Nuotio (Ep 053)

SW_Blake+Bronstad_powerlines_Field.jpg

Welcome to Tactical Tuesdays, a weekly short-form conversation with subject-matter experts to give you the edge in building your solar business and brand.

This week, we welcome Mika Nuotio of Empower Micro Systems.

Mika and I discuss:

  • The nature of how power electronics sector works and implication for solar industry, inverters, etc.
  • What changes in UL and NEC standards are driving inverter and module electronics architecture evolution?
  • How is safety in power electronics evolving?
  • What is UL 1741, how has it evolved and what implications are there for solar technology development? When is compliance required?
  • What is Rule 21
  • Is the US leading or lagging in terms of grid integration and control standards?
  • What is Low-voltage ride-through and why is it important?
  • What is Reactive power?
  • What is NEC 680.2 & The background behind Rapid-shutdown
  • And who is really driving this regulation, and when is compliance required?

Mika really breaks things down to very specific details, but I think he manages to keep it approachable by the layman, which appreciate.

So Tune in, and Tune-up your skills.

Thanks for checking out Tactical Tuesday and please share this episode with someone you think would benefit!
SHARE it with this pre-filled tweet!

Building a Brilliant Tomorrow with TJ Kanczuzewski of Inovateus Solar

Building a brilliant future is more than a tag line, it's TJ's life mission.

SW_Jordan+McQueen_brightsun_field.jpg

Today on SunCast, we're gonna get to know the CEO and chief innovator at Inovateus Solar, Mr. TJ Kan-chew-zeski.  TJ is one of the most high-energy executives I know, and he leads a team of winners and not just in the famous Solar Battle of the Bands - but don't take my word for it, tune in as we discuss:

  • The time-honored tradition of taking over the family business
  • Best places to work and having a fun culture
  • Growing a nationwide presence with staying power, in particular what TJ believes were the keys to their staying power
  • The power of a pivot
  • Detailed, and I mean detailed examples of tactics TJ has infused into Inovateus to foster growth and productivity
  • And so so much more, probably one of the best reading lists yet

This really was a blast to record and is jam-packed with good insight into how to build a thriving company straight from the man who's dedicated the last decade of his life to it.

This episode is brought to you by Buyourfuture - You can go back and listen to Episode 25 or go to http://bit.ly/buyfuture to learn more,

And in conjunction with Solar Lead Factory & SolarEdge - we had installment 1 of 3 TODAY on how to prepare for growth in your solar business. 
Go to www.mysuncast.com/webinar to learn more, and join us for the next one on November 3rd.

Oh, and stick around ALL the way to the end, because everybody loves a good party!

1 Comment

Tactical Tuesday: Tor Valenza, aka Solar Fred, on "What is Content Marketing?" and other marketing strategy topics that matter

"Whatever you do, have a goal for that tactic."

Welcome to Tactical Tuesdays, a weekly short-form conversation with subject-matter experts to give you the edge in building your solar business and brand.

And first up, my friend Tor Valenza, AKA Solar Fred, is back to discuss Content Marketing. What is it? How can you integrate it into your marketing strategy? Where does Social Media add value, and even who are some of the thought leaders Tor recommends we follow.

Tune in, and Tune-up your skills.

Thanks for checking out Tactical Tuesday and please share this episode with someone you think would benefit!

If you like what you see and hear, please SHARE it with this pre-filled tweet!

1 Comment